Eden Reforestation Projects
Produce, plant, and protect.
Eden Reforestation Projects is a non-profit organization focused on large-scale reforestation and afforestation efforts around the world. Their mission is to combat deforestation, reduce poverty, and restore natural ecosystems by planting trees in areas that have been degraded or deforested. They work in various countries, partnering with local communities to provide employment and training for reforestation activities. Their approach often involves planting native tree species and creating sustainable agroforestry systems that benefit both the environment and local economies.
Disclaimer: Eden Reforestation Projects has recently undergone a rebranding and is now known as Eden: People+Planet. The design work presented here reflects the branding that was in use prior to this rebranding and does not align with their current brand identity.
DELIVERABLES Marketing Campaign Assets (Display Ads, Social Media Content, Thumbnail Design)
Annual Report
Pitch Deck
Social Media Templates
CLIENT
Eden Reforestation Projects
Marketing Campaign
For the launch of Eden Reforestation Projects’ new Brazil initiative, I led the design of a fully integrated omnichannel campaign. The creative suite included display ads, social media graphics, and YouTube thumbnails, each tailored to its platform while maintaining brand consistency.
The goal of the campaign was to raise awareness of the new project, inspire donor contributions, and attract potential partners interested in large-scale restoration efforts. By delivering clear calls-to-action and visually cohesive assets, the campaign successfully increased online donations, generated new investment partnerships, and elevated overall engagement with Eden’s mission to restore Brazil’s forests.
Display Ads
Two distinct display ads were designed to acquire new donations and foster partnerships. The donor-focused ad, with the call to action 'Donate today,' emphasized the urgent need for support to restore Brazil's vital ecosystems. In contrast, the partner ad featured the call to action 'Learn more,' inviting potential partners to explore collaborative opportunities for long-term impact. Both designs were tailored to resonate with their respective audiences, effectively driving engagement and advancing the campaign’s objectives.
Social Media Content
To build awareness and drive engagement for the Brazil reforestation campaign, I designed a suite of social media assets tailored for Instagram, Facebook and LinkedIn. By combining compelling visuals with concise, action-oriented messaging, these social media graphics increased visibility, encouraged shares, and drove meaningful interactions that supported the overall campaign goals.
Thumbnail Design
As part of the campaign, I designed custom YouTube thumbnails with the objective of maximizing viewer engagement and driving click-through rates. Each thumbnail was crafted to clearly communicate the key message of the video while staying visually consistent with the overall campaign design.
These designs contributed to a significant increase in user interaction and played an important role in creating a more engaging and effective viewing experience across Eden’s YouTube channel.
Annual Report
Eden Reforestation Projects’ 2021 Annual Report, a flagship piece showcasing the organization’s record-breaking impact and ambitious vision for the future. The report highlighted a 98% increase in trees planted from the previous year, reaching 358 million in total, and the employment of over 11,500 local community members across multiple countries.
Beyond the numbers, the report brought Eden’s mission to life by featuring personal employee stories, outlining the organization’s verified carbon impact, and illustrating their “Employ to Plant” methodology. It also spotlighted Eden’s expansion into four new project nations and their bold goal of planting 50 billion trees by 2030.
Through a clean and accessible design, the report communicated both scale and humanity, reinforcing Eden’s dual mission of restoring ecosystems while alleviating poverty through sustainable employment.
Pitch Deck
Eden needed a well-crafted presentation deck to communicate their case to potential partners and donors effectively. This deck was essential in showcasing Eden’s mission and goals, ultimately resulting in the successful securing of significant partnerships and a notable increase in donor engagement.
Social Media Templates
A suite of social media templates was created to streamline content production and ensure cohesive branding across platforms. The flexible, easy-to-update designs enabled the marketing team to adapt content for different campaigns while maintaining visual consistency.
These templates saved valuable production time, reinforced a unified brand identity, and boosted engagement.